The objective was to create a campaign to promote the organization to its intended target audience. Keep the campaign consistent and deliver a clear message to attract people to participate in Stedman’s Hike or Bike for Hospice Event.
The process:Â Initiated the project by researching the company to understand its mission and services. The SWAT analysis was made to identify all the strength and weaknesses of the community. Proceeded with logo design, incorporating feedback through multiple revisions. Subsequently, developed a series of billboards, social media posts, t-shirts, and posters, using curated images to craft a compelling message aimed at increasing event participation and Hospice awareness.
Tools: Illustrator, Photoshop, InDesign
